SunnySide Brand Identity:

A smarter, greener and friendlier alternative to 7-11.

  • Class | Art 321
  • Type | Brand Identity
  • Collaborators | None

SunnySide is not just a convenience store brand. It's a new way of thinking about communities and how a convenience store can tie into the community that it's in. The brand utilizies green and efficient design strategies that give the brand a vibrant and cultured look. The brand also leans on old 50's era market designs while retaining a 21st century appeal. The brand's location identity would be re-purposed brick and mortar buildings and the interior would have large signage signifying aisles and walls with various products that would be appropriate to the store.