Rock it out like it's 1989.
The NW Sound Festival is a fictitious 4 day music event campaign series. The event details all the grunge bands that got popular in the Pacific Northwest in the 1980's and 90's. The campaign has an overall raw attitude and a mean feel to it. The event would be targeted towards those who grew up listening to it and those who are newer to the music but still want to take part in that kind of 80's sub culture.